The seed for Consciously Planted was sown in 2020 in the midst of a global pandemic by a group of serial entrepreneurs with the drive to make an impact. At Consciously Planted, our philosophy is “Activism Through Entrepreneurship” and we believe that entrepreneurship is a powerful vector for change. Created by founders for founders, we are a diverse team of start-up advisors that have built a suite of tools and resources to support entrepreneurs in the plant-based sustainable space from concept development to exit. We thrive on working with leadership to identify needs, goals, and capabilities of their business while providing the advice and resources to accelerate their expansion.
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More about us
We can talk about the change we would like to see in the world. But without the creation of companies that offer products & services supportive of that change, how fast will this change truly occur? Overcoming challenges and making the world sustainable requires action. We work with entrepreneurs who are rooted in empathic creative thinking and are making moves to build the change they want to see in the world - not just talking about it.
The plant-based and sustainable business space is ripe for disruption and the market is poised for exponential growth; the world needs thoughtful creators making ground-breaking companies now more than ever. Growth and change-making can get complicated but we thrive on creative problem-solving.
We don’t just work with huge companies with big money; we work with entrepreneurs with heart who show us they are ready to put forward the effort to create sustainable systems and products for a better future. As a team of women, minorities, veterans, and LGBTQ folks, we thrive on diversity and encourage business leaders of all backgrounds to step forward and show us what they are working on.
Who are we
Founder & Partner
Founder & Partner
Jennifer Estevez is a CEO, entrepreneur and business advisor with years of experience working in marketing, communications, food, beverage, hospitality and startups. She originally started her professional career as a sommelier, receiving her CMS Advanced Certification and sitting for her Master Sommelier Diploma. She transitioned to the world of marketing and communications by starting her own firm, OMvino, after seeing an opportunity to provide insider trade knowledge and experience to a variety of food and beverage businesses. Jennifer delved into the startup world at the same time as she started OMvino and co-founded an online wine club app called Palate Club. Growing the two companies simultaneously gave Jennifer an opportunity to expand her skills in starting businesses, and she began to use this knowledge to advise on other emerging brands and startups. Recently, she decided to dovetail her veganism and wellness practices to her professional life and founded Consciously Planted Advisory with her business partner Victoria where she focuses solely on plant-based and sustainable startup consultancy.Jennifer also sits on the board of a non-profit called Umano. In her spare time she teaches yoga, meditation, breathwork, while also leading wellness retreats. She is also an advocate for plant medicine and studies martial arts.
Founder & Partner
Founder & Partner
With a diverse background in Operations Management, Woody has spent the last 20 years as a General Manager, Wine Director, Service Manager, Sommelier, Service Captain, Operations Specialist, and Independent Consultant. Woody has worked at some of the best restaurants and hotels in the country, earning numerous certifications, degrees, and recognition from the top institutions. Versatile, Woody has also spent numerous years working in tech/operations, both in the military and private sectors to include telecommunications, ballistic missile defense, and anti-submarine warfare. Woody, a California native, is a graduate of The Culinary Institute of America and accredited through the Court of Master Sommeliers and Cornell School of Hotel Administration. Always on the cutting edge of tech and business integrations, Woody specializes in implementing the most up to date tools into businesses in order to deliver a faster and more efficient service. Utilizing automation, tech, and his vast experience, Woody has a keen way of creating solutions to combat rising costs associated with labor budgeting, human resources, general management, and compliance.
Partner & Advisor
Partner & Advisor
Matt’s proven leadership, creative problem solving, and project management skills are executed as the Chief Executive Officer at OMvino, preceded by a tenure as the Chief Administrative Officer. Beyond that, his many years of prior experience as a Sommelier and Beverage Director for 3 Michelin Star restaurants, earning them numerous professional accolades. Highly experienced in operations, communications, and technology, Matt leads a dynamic team of hospitality & marketing visionaries that elevates brands and businesses to new levels of success.
Advisor
Advisor
Sati Hillyer is the founder and CEO of OneMob, Inc. OneMob is a content experience platform used by fortune 100 companies including Cisco, Liberty Mutual, Nuance, HPE, Fidelity, IBM and more. With OneMob, companies can improve their sales and marketing efforts with video, content, campaigns, and microsite/digital sales room capabilities. OneMob is a San Francisco Business Times Top 100 Fastest Growing Private company, Gold Stevie Award winner, Gartner Cool Vendor and Aragon Hot Vender. Learn more at https://onemob.com/ Before starting OneMob, he spent seven years at Salesforce.com, where he built and grew the AppExchange from an idea to 2000 apps. He also founded ZenKraft (the leading shipping application that integrates Salesforce with FedEx, UPS, and USPS) and Eversauce (CRM for PR agencies used by Grayling PR). Sati holds a BS in Computer Engineering and a MS in Engineering Management from Santa Clara University. He currently lives in Walnut Creek, California with his wife and 3 kids. Outside of work, he enjoys staying active, practicing Capoeira, and living a vegan lifestyle. As a vegan, he’s on a mission to share the benefits of the movement and plant-based lifestyle. His goal is to create a vegan accelerator for individuals and businesses that want to bring their vegan based product or service to market.