About Us

The seed for Consciously Planted was sown in 2020 in the midst of a global pandemic by a group of serial entrepreneurs with the drive to make an impact. At Consciously Planted, our philosophy is “Activism Through Entrepreneurship” and we believe that entrepreneurship is a powerful vector for change. Created by founders for founders, we are a diverse team of start-up advisors that have built a suite of tools and resources to support entrepreneurs in the plant-based sustainable space from concept development to exit. We thrive on working with leadership to identify needs, goals, and capabilities of their business while providing the advice and resources to accelerate their expansion.

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More about us

Entrepreneurship as a vector for change

We can talk about the change we would like to see in the world. But without the creation of companies that offer products & services supportive of that change, how fast will this change truly occur? Overcoming challenges and making the world sustainable requires action. We work with entrepreneurs who are rooted in empathic creative thinking and are making moves to build the change they want to see in the world - not just talking about it.

The plant-based and sustainable business space is ripe for disruption and the market is poised for exponential growth; the world needs thoughtful creators making ground-breaking companies now more than ever. Growth and change-making can get complicated but we thrive on creative problem-solving.

We don’t just work with huge companies with big money; we work with entrepreneurs with heart who show us they are ready to put forward the effort to create sustainable systems and products for a better future. As a team of women, minorities, veterans, and LGBTQ folks, we thrive on diversity and encourage business leaders of all backgrounds to step forward and show us what they are working on.

Who are we

Meet Our Lovely Team

Jennifer Estevez

Founder & Partner

Founder & Partner

Woody van Horn

Founder & Partner

Founder & Partner

Matt Montrose

Partner & Advisor

Partner & Advisor

Sati Hillyer

Advisor

Advisor

Interested in collaborating or joining our team?